KCED Foundation · Fort Lee, NJ
스물스물.
S M U L S M U L
A reimagining of public-interest media.
SMULSMUL Small Talk — Where public-interest content gets hip.
Season One — Fall 2026
In an age of noise, the world is already turning toward slow, quiet, and deep. SMULSMUL brings that shift to the community — one cup at a time.
The host seat is never fixed. Each episode a different person makes the coffee and tells their story — as many episodes as there are people in the community.
Barista, coffee, and tea classes are education and footage at once. Today's student is next episode's guest.
No menu, no prices. You decide what your cup is worth — and every dollar of it goes to that month's cause. Nothing stays with us.
That kind of listening takes more than one format. The seat rotates and so does the room — some days it's a conversation on the record, some days it's a class with a cup in your hand.
These already happen here — photographed in this studio, before the coffee bar moved in.
Nobody drinks for free here — not the guest, not the host, not the person in the seat. But nobody is charged either. You decide what your cup is worth, and every dollar of it goes to one neighbor we've chosen to help that month. Then we tell their story, and the next month begins.
There's no menu and no number. Twenty dollars, two dollars — whatever this cup is worth to you today.
100% to this month's cause — a family, a student, a neighbor, a small organization.
Who it went to, and why. On the record, in their own words if they want it.
A different person to help — and a different story to hear.
The most expensive coffee in town.
There is no price here, because no two people would ever agree on one.
What a cup is worth is yours to decide — and all of it goes to someone else.
A professional Fort Lee studio (~$250K invested), six sets under a full lighting grid. Both of New Jersey's U.S. Senators, the Governor, a member of Congress, and state and city leaders have taken this stage. (Featured as guests to show reach and trust — not an endorsement.) SMULSMUL is the reason to fill it every week.
The world has watched Korean culture — K-pop, drama, food. The next hunger is the Korean way of connecting: opening up over a cup, the warmth of jeong. SMULSMUL turns that moment into content — where others show K, we let people experience it.
Global K-content demand is expanding, not peaking — moving from cultural consumption to cultural participation.
Plenty of channels show K. None let you experience Korean-style connection as public-interest media.
A bilingual, rotating format is where Korean and non-Korean actually mix at one table.
Six walls, six stages. One room that has already held all of it — and now holds a coffee bar too. (Real = photographed in this studio. Concept = the same room visualized with the coffee set.)
The seat is never fixed. If you have a story — ordinary is exactly right — take the chair for an episode. No media experience needed.
Tell us your story →Come sit in the audience, join a tasting, or take a class. Leave whatever your cup is worth to you — it goes straight to this month's cause.
Join us →Roasters, tea houses, and institutions who want their story to travel the way aroma does — quietly, and far. Season One partnerships are open.
Partner with us →For roasters, tea houses, and businesses who'd rather be part of the conversation than interrupt it. Your beans get poured, your name gets said, and your story travels with ours. Month to month — start with one, continue if it works.
In-kind welcome. For roasters and tea houses, product counts toward the monthly rate at retail value. No long contract. Founding rate — Season One pricing is locked for anyone who starts now.
No sales calls. We reply within one business day. You can ask a question without asking for a quote — Korean or English, either is fine.
media@kcedfoundation.org
201-224-7500
2029 Lemoine Ave, Suite 202
Fort Lee, NJ 07024
The oldest story, in today's language — recorded right here.